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INDONESIA
STRATEGIC
Published by Universitas Pendidikan Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 23, No 2 (2023)" : 6 Documents clear
Effect of Life Style, Price, and Halal Label on Consumers' Repurchase Interest of Mixue Ice Cream & Tea Fadhillah Insani; Ika Darma Yuni; Chuzaimah Batubara
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.60566

Abstract

This study aims to determine the effect of lifestyle, price, and halal labels on consumer repurchase intentions for Mixture Ice Cream Tea. This research was conducted in light of the fact that, in the last two years, there has been an increase in sales of Mixue products. Many things are the cause of this, one of which is the Mixue product, which is the current trend, so that the level of consumer purchases will be even higher. The data analysis technique uses multiple linear regression using the SPSS (Statitical Program for Social Science) program. The sample studied was 100 people. The technique used in sampling is the purposive sampling technique. The findings of this study are as follows: First, the life style variable has a positive and significant influence on the repurchase intention of Mixture consumers, with a calculated t value of 3.897. Second, the price variable has a positive and significant influence on the repurchase intention of Mixture consumers, with a calculated t value of 2.390. Third, the Halal Label variable has a positive and significant influence on Mixture consumer repurchase intention with a t-count value of 2.476. Keyword:Repurchase intensions,lifestyle, price, label halal, Mixue ice cream tea
Pengaruh Karakteristik Pekerjaan Terhadap Kepuasan Kerja Karyawan Di Perumda Tirta Medal Sumedang aldirafi gani
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.60650

Abstract

Job characteristics and employee job satisfaction are important things that need to be considered so that work can be in accordance with company standards and individual standards. Enriched job characteristics can bring up positive feelings that lead to employee job satisfaction and vice versa can be bad for employees. The purpose of this study was to determine the effect of job characteristics on employee job satisfaction. The type of research used is descriptive verification with a quantitative approach. The population in this study were 502 employees of Perumda Tirta Medal Sumedang. The sample in this study amounted to 85 people based on the calculation of the Slovin formula. The sampling technique used in this study was proportional random sampling by taking samples from each section in Perumda Tirta Medal Sumedang. The data collection method used is by distributing questionnaires, interviews, observation and documentation. The data analysis used is descriptive analysis and statistical analysis with the t test as a hypothesis test. The conclusion from the results of the research that has been done shows that job characteristics influence employee job satisfaction.
Persepsi Brand Familiarity dan Brand Trust Terhadap Brand Attachment (Survei terhadap Pelanggan Kopi Kulo di Indonesia Zahfirah Nashshar
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.61699

Abstract

This study aims to determine the perception of brand familiarity and brand trust towards brand attachment among Kulo coffee customers on Instagram Kulogroup.id. The type of research used is descriptive and verification. The independent variables in this study are brand familiarity (X1) and brand trust (X2) and the dependent variable is brand attachment (Y). The research sample was taken using the incidental sampling method with a total of 410 respondents. The research instrument was tested using validity and reliability tests. The analysis technique applied is multiple linear regression analysis with the help of SPSS 24.0 for Windows software. The findings in this study indicate that the description of brand familiarity and brand trust perceptions of brand attachment is in the high category. Brand familiarity and brand trust have a positive and significant influence on brand attachment.
Pengaruh Online Customer Review terhadap Online Purchase Decision (Survei pada Pengguna Bukalapak di Indonesia yang Tergabung dalam Grup Facebook Bukalapak) Hanah Fatukha Rahmawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.61576

Abstract

This research aims to obtain an overview and influence of online customer reviews on online purchase decisions among Bukalapak users. This research uses descriptive and verification methods with a quantitative approach. The population in this study amounted to 9,900 with a sample of 200 Bukalapak user respondents who are members of the Bukalapak Facebook group using a random sampling technique. The data is processed statistically using the Structural Equation Modeling (SEM) method. The findings in this study found that online customer review and online purchase decisions were in the high category. Online customer reviews have a positive and significant influence on online purchase decisions. These findings indicate that the application of online customer reviews can build and shape online purchase decisions for Bukalapak users. The credibility dimension in online customer reviews gives the biggest contribution in shaping online purchase decisions.
Examining the Relationship between Herding Behavior, Financial Literacy and Investment Decisions: A Survey on Millennial Generation in Jakarta Essy Nur Nur Indrawati; Maya Sari; Sulastri Sulastri
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.61303

Abstract

Jurnal ini bertujuan untuk menyelidiki hubungan antara perilaku herding, literasi keuangan, dan keputusan investasi di industri investasi. Metode penelitian yang digunakan adalah penelitian deskriptif dan verifikatif dengan unit analisis Generasi Milenial di Jakarta dengan jumlah populasi 28,3 juta jiwa dan sampel yang diambil sebanyak 66 responden dengan menggunakan purposive sampling yang menggunakan bantuan SPSS versi 25 for window. Hasil penelitian menunjukkan bahwa perilaku herding dan literasi keuangan berpengaruh positif terhadap keputusan investasi. Dengan memahami dinamika tersebut, Generasi Milenial khususnya di Jakarta dapat mengembangkan strategi dalam melakukan keputusan investasi saham.
SOCIAL MEDIA ENGAGEMENT MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PENGGUNAAN JASA DI HOMESCHOOLING Peni Rizki Yani; Lili Adi Wibowo; Lisnawati Lisnawati
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 2 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i2.53429

Abstract

Fenomena berkembangnya social media marketing ditengah masyarakat menjadikan Homeschooling Alam Depok yang merupakan lembaga pendidikan nonformal dan informal yang mengkombinasikan konsep sekolah alam menggunakan potensi besar dari social media marketing dan social media engangement konsumen dapat meningkatkan persaingan dalam Purchase Decisionkonsumen. Penelitian ini bertujuan untuk memperoleh gambaran purchase decision, gambaran social media engagement, gambaran social media marketing, besarnya pengaruh social media marketing terhadap social media engagement, besarnya pengaruh social media marketing terhadap purchase decision,  dan besarnya pengaruh social media engagement terhadap purchase decision. Jenis penelitian yang digunakan adalah deskriptif verifikatif. Penetuan sampel yang digunakan adalah seluruh populasi dijadikan  sampel sebanyak 39 responden. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dengan bantuan software dengan bantuan SMARTPLS versi 4., pengujian hipotesis menggunakan teknik analisis Structure Equation Model (SEM).  Hasil temuan penelitian ini menunjukkan bahwa gambaran purchase decision berada pada kategori cukup tinggi, social media engagement berada pada kategori cukup baik dan  social media marketing berada pada kategori cukup baik. social media marketing berpengaruh positif dan signifikan  terhadap social media engagement, social media marketing berpengaruh positif dan signifikan terhadap purchase decision, dan social media engagement berpengaruh positif dan signifikan terhadap purchase decision.

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